From September 26 to September 29, the “Beijing Macau Week” large-scale roadshow was held on Wangfujing Street, Beijing. Wynn, MGM, Galaxy Macau, and other Macao cultural tourism and leisure enterprises collectively unveiled, and launched discount packages and related themed activities such as culture, parent-child, food, etc., looking forward to mainland tourists going to Macau for a holiday and opening one-stop food, leisure, and entertainment, Shopping comprehensive holiday experience.
At the “Beijing Macau Week” event, the Wynn exhibition area was inspired by the iconic palace style and floral elements, using the brand’s classic colors of red, orange, yellow, and Wynn Gold as the main tone, reflecting the auspicious tree and Wynn Palace of Wynn Macau’s audiovisual entertainment The giant flower installation hot air balloon in the lobby echoes each other, showing the colorfulness of Wynn as a resort. In the roadshow, Wynn also joined hands with the mainland dance troupe to perform dances with “Jasmine” and “My Motherland” as the melody to express their feelings for the motherland.
In order to promote tourism in Macau and increase the exposure of the Wynn brand in the Mainland, Wynn conducted two Douyin live broadcasts with famous Beijing anchors on September 26 and 27, leading netizens to experience the “Beijing Macau Week” roadshow. Wynn stated that it actively responds to the “expanding the source of customers, boosting the economy, and securing employment” program launched by the Macau Special Administrative Region government, and provides multiple upgraded experiences for the residents. In addition, Wynn has joined hands with nearly 300 local SMEs in Macau to provide community consumption discounts for residents, so that more local Macau businesses can benefit from the diversified tourism market, stimulate local consumption and boost Macau’s economy.
It can be seen at the roadshow that MGM has set up a booth in the Macau Tourism Exhibition Area, with the design themes of “tradition and innovation”, “real and virtual” and “big country and small home”, and introduced the two The facilities, catering and art collections of this comprehensive resort hotel also held a traditional Lingnan lion dance performance. The Galaxy Macau Luxury Integrated Resort also appeared on the roadshow. The booth was decorated with the iconic golden dome of the resort as the highlight, and the “Ruyi Peacock Dance” was performed. Galaxy Macau also launched a “buy one get one free” promotion for mainland tourists.
Regarding the new measures in hotel cleaning and hygiene, MGM said that each entrance of the hotel is equipped with a thermometer and a valid “Macau Health Code” is required; in addition to thoroughly cleaning and disinfecting the room for guests before check-in, employees It will also strengthen the disinfection and cleaning of public areas. MGM emphasized that the cleaning products currently used are all environmentally friendly materials, and after disinfection, they will not be stained with bacteria within 120 minutes.
In addition, at present, mainland tourists visiting Macau can watch the “Sky Ocean Show” at two MGM hotels-flying dolphins, giant seahorses and cute blue snappers swim freely under the sky. In order to welcome family tourists from the Mainland, MGM has launched a series of parent-child games and cultural experiences, including cultural and art guided tours and various traditional handicraft workshops.
Liu Zhuoyuan, Assistant Senior Vice President of Hospitality Affairs and Leisure Marketing at Galaxy Macau, said that at present, Galaxy Macau has adopted a series of safety and health measures, involving 6 hotels, 120 restaurants, Tianlang Taoyuan Water Park, and shopping malls. And UA Galaxy Cinema, etc. In addition to employees wearing masks throughout the process, deep cleaning and disinfection in all places, ensuring appropriate social distance, etc., Liu Zhuoyuan also emphasized that the resort uses high-tech infrared thermal imaging temperature measurement, nano-coating antibacterial, electrostatic spray cleaning technology, and other cutting-edge technologies, To achieve cleanliness and epidemic prevention. “For example, concierge cars, hotel rooms, and movie theaters are cleaned with electrostatic spray technology; employees disinfect the water volume of more than 12,000 cubic meters of water in the water park every day; the seats of the UA Galaxy Cinema must be sterilized by high-temperature steam; the hotel can also provide free Disinfect the luggage of the staying guests.”
Data show that affected by the epidemic, the average occupancy rate of five-star hotels in Macau in July this year was 7.8%, a year-on-year decrease of 86.2 percentage points. Starting from September 23, the application of visas for mainland residents to travel to Macau was resumed. After the news was released, Macau’s tourism was very popular. The industry predicts that Macau may usher in a small tourist peak during the National Day. From the data of Ctrip, it can be seen that the booking volume of the Macau Gaoxing Hotel increased by 50% month-on-month. Many hotels, such as MGM, stated that at present, mainland travelers must present a valid “Macau Health Code” to the testing staff when checking in to the hotel, and follow the general check-in procedure and provide the front desk staff with the registration certificate to check-in.
Sands Resorts Macao introduced five special tourism projects in the exhibition area of the “Beijing Macau Week” large-scale roadshow: Venetian Macao, teamLab Supernatural Space Macao, The Parisian Macao, Four Seasons Macao, and Londoner Macao.