The cause of the epidemic in early 2020 is that Macau’s tourism industry is in a slump. From September 23, 2020, Macau will be fully open for travel visas for mainland Chinese residents. So can the travel visas of other places be far behind?
Although the resumption of travel visas for Macau is only allowed for residents of mainland China, let’s take a look at what measures Macau has taken to promote the recovery of tourism?
Many calls began to come out. On the eve of the National Day holiday, Macau’s tourism industry ushered in heavy news. The tourism industry of Macau, China has finally entered the recovery channel.
With the support of the new travel policy, the number of searches for travel products in Macau, China on various platforms is increasing.
According to the relevant person in charge of Mafengwo, the search interest for endorsements in Macau, China has increased by 30% compared with the previous week, the search interest for tourism in Macau, China has increased by 50%, and the search interest for free travel in the region has increased by 33%.
“On September 22, the search volume for air tickets to Macau, China rose rapidly, three times more than the previous day.” According to the relevant person in charge of Qunar, at the same time, since September 15 to go to the Macau China hotel on the Qunar platform The number of bookings is also increasing day by day, “the daily increase can reach more than 10%.”
According to Fliggy, the relevant person in charge said that since August, thanks to the gradual resumption of visa applications from the Mainland to Australia, the tourist interest in Macau, China has continued to rise. According to data from the Statistics and Census Bureau of the Macau Special Administrative Region of China, the number of inbound tourists from Macau in August increased 2.1 times from the previous month to 227,000. It can also be seen from Fliggy’s data that from the end of August, hotel bookings in Macau, China have shown a clear growth trend.
The rise in popularity pushes up hotel prices, and the decline in travel costs may be an important factor in attracting tourists to travel.
According to data analysis, it may be to compete for China’s Macau tourism market during the National Day holiday. Several major airlines have recently had significant discounts on air tickets. To restore tourists’ travel confidence, some regions and platforms are actively holding preferential activities to attract tourists to travel.
“In order to attract tourists, the Macao SAR government of China has launched various air tickets, hotels, and consumer discounts through Internet e-commerce from September 1.” The person responsible for Fliggy said that last week, Fliggy directly normalized the momentum. 100 million subsidy activities were added to Macau, China.
On the other hand, affected by the epidemic, tourists are still less willing to travel long distances. According to data disclosed on the Fliggy platform, in September this year, the average hotel price in Macau, China was nearly 40% lower than that of last year. Another person from a private aviation company who did not want to be named told reporters that the passenger load factor of flights from the mainland to Macau, China is still very low.
However, with the increase in popularity, the hotel market in Macau, China has also rebounded. According to Qunar, the average hotel price in Macau in September has risen from 587 yuan in July to 807 yuan, an increase of 38%. During this November, the price of some hotels rose to 2,095 yuan per night, almost restored to the same period last year. Level.
“Macao, China has always been ranked in the forefront of popular outbound travel destinations for mainland residents. In the past three years, the average annual growth rate of tourists to Macau, China has been as high as 75%.” According to an industry insider, with the full resumption of China Macau endorsement before the National Day holiday, It is undoubtedly a major benefit for Macau, China. As the epidemic control continues to be stable, from December this year to January next year, the overall situation of Macau’s tourism industry is expected to be equal to the same period last year.
Since September 22, the search volume of various Macau tourism products on the tourism platform has increased significantly, with the highest increase of 500%. Among them, Sands City Center Hotel Group, The Venetian Macao Gondola Experience, The Parisian Macao, and Macau teamLab Supernatural Space, Macau Tower, Ruins of St. Paul’s, etc. have become popular keywords for mainland tourists.
Statistics from Mafengwo also show that in the past week, the search popularity of Macau endorsements on the platform has increased by 30% compared with the previous period, and the search popularity of Macau tourism has also increased by 50% in the same period.
The release of tourism demand directly drove the increase in the number of mainland residents booking air tickets to Macau and local hotel orders. After the news of the resumption of endorsement, processing was released, Macau Gaoxing Hotel reservations increased by 50% month-on-month, and hotel food packages and hotel entertainment items became the “new favorites” of mainland tourists.
Public information shows that in order to welcome mainland tourists, Macau’s tourism companies have begun to prepare for market recovery. At the beginning of June, MGM Macau opened its flagship store in Fliggy; at the end of the month, the Macau Tourism Bureau also restarted its “hoarding” for Macau tourism through live broadcast and pre-sale of travel packages.
From the perspective of the industry, the Spring Festival holidays and summer vacations in previous years are Macau’s peak tourist seasons, but this year, under the influence of the epidemic, Macau’s tourism industry has suffered a significant impact. Statistics show that in the first eight months of this year, there were 3.57 million inbound tourists from Macau, a decrease of 87% year-on-year.
Therefore, experts believe that the resumption of visas for mainland residents to travel to Macau before the “Eleventh” period will accelerate Macau’s tourism to enter the recovery channel.
The resumption of visas for mainland residents to travel to Macau is of great significance. This move has enhanced tourists’ travel confidence and further promoted the recovery of the tourism market. The V-shaped recovery curve has further risen. It is expected that Macau may usher in a small peak of tourist reception during the National Day.
Tourism has always been an important income pillar of Macau. The restoration of travel endorsements for mainland residents can be said to be a golden pill for local tourism companies and related industries. “On the other hand, during the ’11’ holiday, the mainland may usher in this year. The largest travel wave, Macau, which features urban tourism, is currently an important alternative destination for overseas travel. The gradual recovery of Macau travel can also meet the increasingly diverse tourism consumption needs of mainland residents to a certain extent.”
On September 23, Macau’s travel endorsements for mainland residents were fully opened. Statistics show that the search volume of various tourism products in Macau has increased sharply since the 22nd, with a maximum increase of 500%. It is expected that during the National Day, Macau may usher in a small tourist peak.
It can be seen from the data that tourists from Guangzhou, Zhuhai, Macau, Shenzhen, Foshan, Shanghai, Beijing, Zhongshan, Dongguan, Hong Kong, and other places are on the list. Among them, female tourists are avid fans of Macau tours, accounting for 50.68%, and male tourists accounting for 49.32%. At the same time, the more fashionable and dynamic Macau is also attracting more and more young people’s attention. It is reported that many tourists interested in Macau travel is concentrated in the post-70s, post-80s, and post-90s, accounting for 30.81%, 28.85, and 23.67% respectively.
In addition to the most famous attractions in Macau, Gaoxing Hotel has also become a place for everyone to check-in. Data show that Macau Gaoxing Hotel bookings increased by 50% month-on-month. The Venetian Macao, The Parisian Macao, Four Seasons Hotel Macao, The St. Regis Macao, Sheraton Grand Macao Hotel are popular hotels that people book.
Hotel leisure and hotel vacation have become a mainstream trend. At the same time, hotel food packages and hotel play items have also become the “new favorites” of tourists. It is expected that tourists will spend an average of 1.5 hours more on hotels than before.
Macau’s gourmet food is naturally indispensable. Hot data shows that Andrew’s Portuguese Tart, Dali Lai Kee Pork Chop Bun, and Good Luck Tea Restaurant are the favorites of tourists. In addition, the 360 Revolving Restaurant of Macau Tower and La Chine Restaurant of Paris Xuan also became the most sought-after restaurants for tourists.
At the same time, Macau will also successively host a series of activities such as the 2020 Macau Light and Shadow Festival-Light and Shadow Carnival, “World Tourism Day” celebrations, and Moon Man Qin Macau National Day fireworks display, enriching people’s travel experience.
“Macao’s full customs clearance is of great significance. It not only promotes travel in surrounding cities but also enhances tourists’ travel confidence.” Under the premise of continuous improvement in epidemic prevention and control, Macau may usher in a small tourist peak during the National Day Golden Week.